POA Architects design unveiled the ‘Digital Agricultural Co-operative’ design.
Longgang, as China's first farmers‘ city, is a remarkable example of the transformation of China's agricultural civilisation into an industrial civilisation, symbolising the process of farmers’ self-reliance and self-improvement towards modernisation. It concentrates the whole picture of China's transformation from countryside to city. It is situated in the south of Zhejiang Province, close to the estuary of Aojiang River, with convenient traffic, neighbouring the East China Sea, bordering with National Highway 104 and Wenfu Railway, east of the East China Sea, and west of the motorway, which is a superior geographical position.
Agriculture is the pillar industry of Longgang, with abundant aquatic products, vegetables and fruits, and well-developed aquaculture and plantation industries, providing abundant agricultural products for neighbouring cities. Rural revitalisation depends on industry, and industrial development depends on characteristics. Every year, more than 1,000 acres of tomatoes in Longgang go red and hit the market. Red tomatoes hanging all over the vine, a full and firm, sweet and sour tomatoes, reflecting the ‘red’ persimmon farmers the road to prosperity.
Operating Philosophy
The digitalisation of agriculture empowers the creation of a rural revitalisation road with Longgang's characteristics, where jobs are available at the doorsteps and talents can return to their hometowns; the integration of the three industries and the integration of production and villages can be achieved by taking the ‘special industry’ as the core; and the provision of green, organic and healthy agricultural products for the general public can help to realise the common prosperity under the vision of the community of human destiny.
Industry drives employment, employment promotes industry. From field management, picking, sorting, boxing, refrigeration to transport, ‘digital agricultural co-operative’ for Longgang when the villagers to provide a close to the labour positions, to achieve the desire to work at home, driving the masses stable income, but also stimulate the masses to participate in the fruit and vegetable planting industry enthusiasm.
Relying on the advantages of agricultural resources and regional resources, the establishment of fruit and vegetable planting professional co-operatives led by the Party branch, with the ‘Party branch + co-operative + farmers’ mode, from seedling selection and breeding, agricultural support, technical services, vegetable sales and other aspects of the provision of efficient and high-quality services for farmers, the whole tracking to solve the various problems encountered by farmers in production and operation, to lead farmers to take the road of digital, intelligent industrialisation and wealth. Lead farmers to take the digital, intelligent, industrialisation of the road to prosperity.
Inspiration and Concept
The agricultural development of Longgang City inspired the design team to incorporate the following four key values in order to properly reflect the value of a digital, mixed-use project in an urban area and as a place for people to gather: foresight, science, efficiency and harmony.
Activating the space through digitalisation enables a dialogue between tradition and the future. Our design embraces ancient Eastern philosophies, looks to science and humanity, and presents them in a modern way.
